Lyons Athletics Extends Apparel Partnership with Champion's Choice

Celebration photo from the 2018 soccer season featuring the Champion's Choice apparel logo.

SOUTH HADLEY, Mass. – Mount Holyoke College Director of Athletics Lori Hendricks has announced a five-year extension of its partnership with Champion's Choice. The partnership, which began during the 2014-15 academic year, has established a consistent look and presence across the Lyons' Athletic Department.

"Our student-athletes and recruits expect to compete in high performance gear that supports their championship aspirations," said Hendricks. "Champion's Choice has stood with us through multiple conference championships and individual titles. We look forward to continuing our partnership with Champion's Choice and building our brand of competitive excellence and distinction with them."

Champion's Choice, a Massachusetts Adidas vendor, has helped with the production of new team uniforms, team gear and apparel for student-athletes, parents, fans and alumnae. In addition to specific team stores, the Athletic Department has been able to collaborate with Champion's Choice to create holiday stores for all to enjoy the high-quality gear.

The extension of the partnership runs through the 2024-25 academic year.